• Copilot is a key element of Microsoft’s AI strategy
  • Attempts to replace ChatGPT with it have proven challenging
  • Only a small portion of Office subscribers use Copilot
  • The percentage of those who prefer it over Gemini has only declined
  • Copilot is one of Nadella’s main priorities
  • Microsoft’s large customer base helps Copilot’s development
  • Microsoft offers several versions of the Copilot service
  • All Copilot versions can be divided into three main audiences
  • These are specialists, developers, and regular users
  • Complex positioning also hinders Copilot’s popularity
  • Microsoft sold 15 million corporate Copilot seats within Office
  • By late 2025, Copilot’s MAU was reported at 150+ million
  • Gemini’s MAU is 650+ million, ChatGPT’s MAU is 900 million
  • Recon Analytics surveyed 150+ thousand respondents in the US
  • The share of those for whom Copilot is primary fell by 7.3 percentage points to 11.5%
  • Meanwhile, the share of those choosing Gemini was 15.7% (+2.9 percentage points)